Sponsored Content | Case Study | Radiology Imaging | September 19, 2023 | By Tim Hodson
The Philips Radiology Experience Tour roadshow traveled to 17 different locations

The Philips Radiology Experience Tour roadshow traveled to 17 different locations and provided an exclusive experience with equipment demonstrations and virtual simulations for physicians, technologists and administrators.


In June, the Philips Radiology Experience Tour hit the road to provide healthcare professionals with an opportunity to experience the company’s different imaging modalities … right in their very own backyard.

The Radiology Experience Tour provided an exclusive experience with equipment demonstrations and virtual simulations that physicians, technologists and administrators were able to see, feel and touch. Industry experts also were on hand to answer questions about Philips’ products and technologies.

Prior to the launch of the Tour, Wendy Winkle Lawless, North America Business Leader CT, said, “We understand that our customers now, more than ever, need us to bring capabilities to their door, so we are taking the Philips experience where our customers need us to be with the Philips Experience Tour 2023!”

“The Radiology Experience Tour is Philips’ opportunity to bring our latest technology to our customers’ backyards, to have the customers come and experience the full power of our technology and what it can mean for their customers and patients,” said Tammie Rupnik, Head of Imaging, Philips North America.

The roadshow traveled to 16 different locations in the United States and one location in Canada beginning in June in Las Vegas, Nevada, and concluding in August, in Omaha, Nebraska.

An Up Close and Personal Experience

Building off the hugely successful 2022 CT Experience Tour, the Philips Radiology Experience Tour expanded this year to include a portfolio of Philips imaging solutions including Magnetic Resonance, Radiology and Fluoroscopy, Ultrasound, Radiology Operations Command Center (ROCC), PACS, C-Arms and Ambient Experience.

“The objectives behind the radiology experience tour are twofold. Number one, it provided our customers with that hands-on opportunity to feel the power of our technology. It allowed them to come meet our teams, understand the breadth of our portfolio, and really experience what it can be like to work with Philips’ technology. And for our internal teams, it was an opportunity for us to get together, plan as a team here, get our customers’ feedback, and really celebrate all of what we’re doing well at Philips,” Rupnik said.

RadiologyExperience

The Radiology Experience Tour expanded this year to include a portfolio of Philips imaging solutions including Magnetic Resonance, Radiology and Fluoroscopy, Ultrasound, Radiology Operations Command Center (ROCC), PACS, C-Arms and Ambient Experience.

Highlights from the Road

The Radiology Experience Tour provided visitors with an in-depth look at the Philips imaging portfolio. “At Philips, we offer a complete suite of solutions in radiology, from prevention and detection to diagnosis and monitoring, fully integrated solutions that extend the care pathway end to end, improving clinical confidence every time for every patient,” said Flavia Parisi, Head of Ultrasound, Philips North America.

Among the highlights of the Radiology Tour that attendees were able to experience during the daylong stops were:

Computed Tomography: The Philips CT 5100 Incisive was onsite with either a mobile imaging truck or virtual experience where customers could see the workflow firsthand, and even test drive the CT themselves. This CT solution features Philips’ latest AI workflow applications for image quality, positioning, cardiac and dose levels, creating a unique solution for both techs and patients. Attendees also had the opportunity to sit down with clinical specialists and discuss Philips latest advancements in Multi-Energy CT with the Spectral CT 7500.

Magnetic Resonance: Philips MR recently launched two MR solutions to help unlock your capacity to provide outstanding services. Philips’ experts were onsite to demonstrate our latest MR solutions, ranging from the company’s flagship acceleration software (SmartSpeed) to a user interface with a focus on patient workflow (MR Workspace). From Philips’ revolutionary helium-free operations (Ambition X and MR 5300) to the cutting-edge 3T magnets (Elition and MR 7700), experts were on hand to answer any questions on these technologies.

Radiology/Fluoroscopy: The Eleva Tube Head and its modern smart touch interface also was on display. The Eleva Tube Head is enhanced with a live camera for extended Eleva control right in the exam room. This helps alleviate potential imprecise collimation (as with obese patients) and assists with patient positioning. Time consuming retakes that add unnecessary dose can be reduced. Moreover, the Live Camera Package contributes to a fast setup time. Live images of the collimated anatomy are displayed continuously during the exam, for guidance. Display of collimated area at the tube head and at the Eleva Workspot helps detect patient movement and supports correct collimation. In addition, the Philips UNIQUE 2 image processing software provides superb images of all anatomical areas. An experienced modality specialist provided a deep dive into workflow features, customization tips, SkyFlow, and system improvements based on technologist feedback (i.e., clock on the UI, live camera, etc.).

Ultrasound: Visitors also had a chance to see demonstrations of the next generation of Philips EPIQ Elite Premium Ultrasound via live scanning by their clinical experts. Through the Roadshow tour, attendees were able to experience firsthand Philips’ latest innovations: intuitive Next Generation Auto Scan, 3D Color Flow viewer, as well advancements in workflow of tele-ultrasound with up to six users for remote clinical diagnosis. Philips also showcased its latest portable ultrasound system, the Compact 5000. This shares the same platform DNA as the EPIQ and Affiniti Ultrasound systems allowing a consistent, without compromise high-end imaging and efficient user experience even in a portable environment.

Driving Forward

As demonstrated by the Radiology Experience Tour, Philips continues to drive innovation in the healthcare world. “We have 130 years of innovation. And over the years, Philips has reinvented itself to remain relevant to society,” Parisi said.

“At Philips, our purpose is to improve people’s health and well-being, and expanding access to healthcare is a big part of it. Being able to take our solutions to the hands of clinicians in 17 destinations across the country this year was incredibly powerful,” Parisi added.

Rupnik concluded, “The Philips Radiology Experience Tour provided a unique opportunity for [individuals] to experience our equipment hands-on, to see the image quality, and to feel the speed and the power of the technology in their backyard. You don’t get that kind of an opportunity at any other time.”

The Philips Radiology Experience will be back on the road in 2024. Stay tuned for details on the dates and locations.

Until then, you can learn more about Philips’ CT offerings at the 4th Annual Spectral CT and AI Virtual Summit on Nov. 8 (see sidebar). Also, Philips’ new and enhanced radiology workflow solutions and smart connected imaging systems will be on display at RSNA in Chicago
in November. 

SIDEBAR

Virtual Summit to Address Spectral CT and AI

Join us for the Philips 4th Annual Spectral CT and AI Virtual Summit on Nov. 8, 2023. This event will take place virtually and will feature lectures, presentations, and panel discussions with industry leaders, allowing you to connect and engage with leading clinical experts.

We look forward to having you join for this complimentary, highly interactive, and dynamic program which has been designed for clinicians, heads of departments, and technologists interested in learning more about the impact of today’s multi-energy Spectral and AI CT technologies, its expanding clinical uses, and how it can positively support both clinical and financial outcomes.

If you would like more information on the summit or to register to attend, please visit https://ct-ai.live/.

Related Content:

VIDEO: Talking Trends with Philips: Hitting the Road with the Radiology Experience Tour

Take a Test Drive on the Philips Radiology Experience Tour

Redefining Radiology

BLOG: Artificial Intelligence Provides Radiologists with Solutions for Today … and Tomorrow

VIDEO: Talking Trends with Philips: Connecting Data and Technology

Philips Advances AI-powered Diagnostic Systems and Transformative Workflow Solutions at RSNA 2022

What Lies Ahead in 2023


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