September 23, 2009 - GE Healthcare introduced the new Venue ultrasound product line to the medical market. The Venue 40, the first product launched, provides visualization for needle guidance procedures and rapid diagnostics in real-time at the bedside. These “point of care” settings are the fastest growing in ultrasound around the world. In the U.S., these applications grew an average of 30 percent per year over the past four years, as cited in a recent 2008 industry report issued by Klein Biomedical Consultants, an internationally recognized source of ultrasound market trends.
An intuitive touch screen and streamlined design make Venue 40 easy to use and easy to clean, especially for clinicians who use ultrasound to make immediate care decisions, or guide procedures.
Ultrasound offers visualization for procedures that are conventionally performed through traditional landmark techniques, without imaging technology. The Venue 40 comes in five versions, designed for specific procedures and diagnostic exams:
Venue 40 Vascular Access: Allows placement of peripheral or central lines with exceptional visualization of anatomy and needle at the bedside.
Venue 40 Anesthesia: Increases precision and clinical confidence with clear visualization of both anatomy and needle for performing regional nerve blocks.
Venue 40 Interventional: Visualizes biopsy guidance, line placements and rapid diagnostics at the bedside. Applications include visualizing the needle for a breast biopsy or vein ablation, as well as other minimally invasive procedures.
Venue 40 Musculoskeletal: Helps provide accurate diagnoses and treatment for the hospital, office or training room. Clinicians could use the device to diagnose, treat and monitor a patient with rheumatoid arthritis. Other applications include diagnosing and treating muscle, tendon and joint problems in sports medicine.
Venue 40 Point of Care: Enables rapid diagnosis and cardiac assessment in the ICU/CCU, trauma bay or bedside. The device could be used to visualize an ICU patient’s heart function and anatomy, or to help identify life-threatening abnormalities or free fluid in a trauma patient in the ER.
See the video: Venue 40
The Venue 40 is powered by GE’s advanced imaging technology from high-end ultrasound systems. Features include:
Concurrent acquisition technology, which uses an innovative dual beamformer to process twice as many data points for more accurate anatomical depiction.
CrossXBeam and Speckle Reduction Imaging (SRI) for improved tissue definition and reduced noise
Full-color 10.4-in. (26.4 cm) display provides a large image-to-screen proportion for enhanced viewing.
The user interface is a single-surface screen without a monitor frame or seams that could potentially harbor contaminants. The probe connection is flush with the system, further reducing the places that germs can hide. The durable, fluid-resistant cover can be cleaned with a number of standard medical disinfectants, making the Venue 40 easy to clean between uses.
Venue joins GE’s other ultrasound brands: LOGIQ for general imaging, Vivid™ for cardiovascular imaging and Voluson for women’s health and specialty imaging.
For more information: www.venue.gehealthcare.com and www.gehealthcare.com
For more information: www.gehealthcare.com
March 13, 2026 
