March 8, 2019 — Imaging Technology News (ITN) was named a finalist in multiple categories across print, web and other media in the 2019 Azbee Awards, at both the regional and national levels. The publication received a total of three regional nominations and one national nomination. Bestowed annually by the American Society of Business Publication Editors (ASBPE), the Azbee Awards recognize the best editorial, online content and design in business-to-business (B2B) media.
ITN was recognized as an Overall Excellence finalist in the "Cross-Platform Package of the Year" category for its multimedia coverage of its visit to Central DuPage Hospital in Winfield, Ill., part of Northwestern Medicine. ITN’s editors adopted a new strategy with the visit, generating content for web video and print articles throughout the year, as well as capturing 360-degree photos to give readers an immersive look at a hospital’s inner workings. ITN editors Jeff Zagoudis and Dave Fornell were also active on social media during the visit, reaching 90,000 unique Facebook users with the content the week of the visit.
The entire ITN editorial team, including Zagoudis, Fornell and Editorial Director Melinda Taschetta-Millane, was recognized as regional finalists in the “Single Topic Coverage by a Team” category for collective coverage of proton therapy. Over the past two years, there has been growing interest in proton therapy because of several news items, including gaining additional insurance coverage, new clinical data showing the superiority of proton therapy for some types of cancers, and technology advances that will make the modality more efficient and less expensive. ITN focused on proton therapy coverage in 2018 to keep its radiation oncology readers informed of these changes.
ITN Contributing Editor Greg Freiherr, winner of multiple Azbee Awards while covering radiology for more than 35 years, was recognized as a 2019 regional finalist in the “Regular Column, Contributed” category for a collection of his “Last Read” columns. The columns chosen from 2018 focus on highly relevant issues facing the industry. These include a large number of mergers of medical imaging companies, healthcare reform calling for value-based medicine to reduce costs and increase care, and adoption of artificial intelligence (AI).
ITN delivers industry news to nearly 35,000 purchase influencers in radiology, radiation oncology, women’s health and nuclear medicine departments at U.S.-based hospitals and imaging/oncology centers.