News | January 28, 2009

Demand for Portable, PC-Based US Increases in Eastern Europe

January 28, 2009 - With the demand for portable and PC-based ultrasound units experiencing exponential growth, the Eastern European market currently offers lucrative opportunities to an increasing number of ultrasound vendors who are looking to compete in mid- and low-end market segments, according to Frost & Sullivan’s report, Eastern European Market for Ultrasound.

The report said that the market earned revenues of $197.2 million in 2007 and estimates this to reach $370.9 million in 2014.

"Volume sales in Eastern European markets are being clearly driven by the obstetrics and gynaecology (Ob/Gyn) and musculoskeletal ultrasound units," said Frost & Sullivan’s Krishanu Bhattacharjee, a research analyst. "With a considerable rise in the number of private practitioners, the demand for low-end, PC-based ultrasound units will witness tremendous growth."

An emerging private sector has ensured the improved uptake of ultrasound units in the Eastern European markets. Growth will be augmented by the construction of new hospitals in countries such as Romania.

While the number of private practitioners is rising, most of these practitioners are looking for refurbished ultrasound equipment due to their limited purchasing power. This has motivated low-cost manufacturers to enter the Eastern European markets, triggering further price erosion.

"Despite countries such as Bulgaria and Romania joining the European Union, the funding for healthcare and the purchase of medical equipment has not changed significantly," said Bhattacharjee. "This has resulted in the reduced sales of cardiology and surgical ultrasound units that are higher priced. The lack of reimbursement for most ultrasound procedures has also hampered the unit shipment of ultrasound units."

To accelerate the adoption rates of various ultrasound technologies, including 3D, elastography and surgical ultrasound, vendors should introduce training programs for sonologists in Eastern European countries. Companies from Western Europe and the U.S. should tie-up with local manufacturers and suppliers to ensure effective distribution of their ultrasound products.

For more information: www.frost.com

Related Content

Technology | Ultrasound Imaging | August 18, 2017
August 18, 2017 — SuperSonic Imagine recently introduced the newest version of its premium...
Pentax Medical Launches New Slim Linear Ultrasound Endoscope
Technology | Endoscopes | August 17, 2017
Pentax Medical Co. announced the U.S. launch of the Slim Linear Ultrasound Endoscope (EG-3270UK), the company's newest...
Houston Methodist Hospital Enters Multi-Year Technology and Research Agreement With Siemens Healthineers
News | Imaging | August 17, 2017
Houston Methodist Hospital and Siemens Healthineers have entered into a multi-year agreement to bring cutting-edge...
Clarius Wireless Ultrasound Scanners Now Available With Advanced Features
News | Ultrasound Imaging | August 09, 2017
Clarius Mobile Health has released advanced features and options for its wireless handheld ultrasound scanner for...
Oregon Tech Partners with Mindray for High-Tech Ultrasound Education
News | Ultrasound Imaging | August 04, 2017
To better prepare its ultrasound students to compete and thrive in the evolving healthcare environment, Oregon...
Carestream Shows Touch Prime Systems at Society for Vascular Ultrasound Conference
News | Ultrasound Imaging | August 03, 2017
Carestream will showcase its Carestream Touch Prime and Touch Prime XE Ultrasound Systems at the Society for Vascular...
3-D Vascular Ultrasound Quantifies Plaque Burden to Estimate Cardiovascular Risk
News | Cardiovascular Ultrasound | July 20, 2017
In a large, first-of-its-kind population, researchers found an experimental technique known as three-dimensional...
Floyd Medical Center Acquires Quartet of Toshiba Cardiac Ultrasound Systems
News | Cardiovascular Ultrasound | July 19, 2017
Floyd Medical Center in Rome, Ga., recently installed three new Aplio 500 Platinum CV ultrasound systems from Toshiba...
Synergy Radiology Associates Employs UroNav Fusion Biopsy System for Better Prostate Cancer Diagnosis
News | Biopsy Systems | July 17, 2017
Radiologists from Synergy Radiology Associates (SRA) in Houston are using the power of 3-D medical imaging and...
Overlay Init