A statewide campaign promoting healthier diets and exercise kicked off Tuesday, as educators and nutritionists attempt to counteract an obesity epidemic among New Jersey children and adults.
The new campaign, "Get Moving, Get Healthy New Jersey," is a multiyear effort intended to change the way New Jerseyans think about diet and exercise in much the same way public perceptions about cigarette smoking and using seat belts progressed over time, said Kathleen Morgan, who chairs a family and community health program at Rutgers University and is spearheading the project.