IsoRay Medical Inc. will feature its new brand campaign for its existing proprietary Cesium-131 prostate cancer brachytherapy seed at ASTRO 2007.
Under the name Proxcelan, IsoRay Medical Inc. is expanding the marketing of its Cesium-131 seeds used in low dose radiation (LDR) permanent brachytherapy for prostate cancer. The reportedly fast-acting, high energy medical isotope has demonstrated strong clinical results and is being heralded as the first leap forward in seed brachytherapy in 20 years.