The Swissray US team

The Swissray US team


March 27, 2023 — Swissray brand has a long history of pioneering digital x-ray technology. One of the first markets that Swissray entered was the United States, where it quickly established a strong presence with the line of digital x-ray systems. These systems were designed to be highly efficient, easy to use, and able to produce high-quality images. The company was also able to offer advanced features such as Pediatric Processing, Orthopedic packages and single focus stitching. This technology was highly sought after by healthcare providers across the country, and Swissray quickly became a well-known and respected brand in the USA medical imaging industry.

Today, the Swissray brand still lives on under a new privately owned company.

Ed Pol, the former VP of Global Service for Swissray, was faced with a large staff reduction domestically. This was a difficult situation, but Ed saw an opportunity to start his own company and build something new with a team who shared his vision and passion for the industry.

As his new company began to grow and establish itself in the market, Ed became aware of the opportunity to acquire the Swissray brand name. He saw the potential for his company to revive the legacy of Swissray and to bring it back to its former glory. He believed that by acquiring Swissray brand, he could leverage the company's reputation, customer base, strong service team and intellectual property to create a stronger and more competitive business.

So, he decided to pursue the acquisition of Swissray brand name. He negotiated with the current owners and was able to successfully acquire it. With the Swissray brand and its reputation in his hands, he was able to rebrand his own company as Swissray USA and resume operations under the Swissray name. He then integrated the new company with Swissray’s legacy for the benefit of the customer base thereby creating a stronger company and a more comprehensive portfolio of products and services. This approach allowed him to revive Swissray as a brand and re-establish it as a leader in the medical imaging industry.

Interviewer: Can you start by telling us a bit about yourself and the rebirth of Swissray legacy into this new company?

Ed Pol: Sure, I started my career in the x-ray business in 1981. Throughout my career, I have held various positions including Field Service Engineer, Director of Technical Operations, VP of Global Service and now a CEO. I have always had a love for technology and its development. Back in the day we worked with darkroom and film and in 1996 Swissray brought pioneering digital x-ray technology.  Ever since and for the last almost 30 years, I have been connected to the Swissray brand.

I always believed in Swissray quality of service and technology, despite all the challenges that the company faced. The decision to form a new company was a personal choice that I made in the moment. It was a tough decision, but I was sure that with the team that has been with me through the years, we can make a successful business.

Now we are determined to rebuild the legacy and secure a strong future. We are working tirelessly to create a new and innovative culture at Swissray, with the opening of a new facility in Florida as a symbol of our commitment to progress and growth.

Interviewer: Tell us a bit more about your plans for the new Headquarters in Florida?

Ed Pol: I am excited to announce our strategic plan for opening our new headquarters in Southwest Florida in 2023. It is a big milestone for us. The facility will bring state-of-the-art technology and equipment to the local area and will serve as a service center and training center for both our customers and employees. This will enable local healthcare providers to offer the most advanced diagnostic services to their patients while they have access to quick and efficient support and repairs, reducing downtime and improving their ability to serve patients.

Additionally, the facility will also serve as a training center, which means that healthcare professionals, healthcare students and engineering students in the area will have access to the latest technology and training to improve and establish their skills. We also hope that the new facility will create jobs for residents through our internship and apprenticeship programs, providing them with employment opportunities in the field of medical imaging.

Overall, we hope that the opening of the new headquarters will have a positive impact on the local community by providing jobs, training and access to advanced technology, as well as improving the quality of healthcare services in the area.

Interviewer: As we look ahead to the next five years, what do you see as the biggest trends and challenges in the digital x-ray industry?

Ed Pol: I think one of the biggest trends we'll see in the next five years is the continued growth of telemedicine and remote imaging. With the COVID-19 pandemic, we've seen a significant increase in the use of remote consultations, and I think this trend will continue in the future. This means that digital x-ray systems will continue to be designed to work seamlessly with telemedicine platforms and continue to be compatible with different devices for remote radiology. Swissray was the pioneer of remote radiology having a contract with the US border patrol and ICE as far back as the 1990’s. Another trend we'll see is the integration of artificial intelligence (AI) and machine learning into digital x-ray systems. This will allow for faster and more accurate diagnoses, as well as the ability to detect patterns and anomalies that may be otherwise missed,

In terms of challenges, one of the biggest will be balancing the need for speed and efficiency with the need for patient safety. As digital x-ray systems become more advanced, we'll need to ensure that the systems are reliable and user-friendly, so that healthcare providers can focus on providing the best possible care for patients.

Interviewer: That's very interesting, Can you tell us about any new developments or innovations that Swissray is currently working on?

Ed Pol: We are always looking for ways to improve our technology and stay ahead of industry trends. Currently, we're working on developing new software that uses AI to analyze digital x-ray images and provide more accurate diagnoses. We're also working on integrating our digital x-ray systems with telemedicine platforms, so that healthcare providers can easily access and share images remotely. Additionally, we're developing a new portable digital x-ray POD that can be easily transported to different locations, such as remote clinics, urgent care or disaster sites.

Interviewer: That sounds very promising. Lastly, can you tell us about how Swissray plans to continue to innovate and stay ahead in the digital x-ray industry in the next five years?

Ed Pol: We believe that by staying attuned to the needs of healthcare providers and patients, we can continue to develop technology that makes a real difference in the lives of the people.

Innovation is at the heart of everything we do at Swissray. Our plan is to continue to invest in research and development to stay ahead in the industry. We also believe strongly in collaboration with other companies and organizations and in sharing of knowledge and expertise. With clear vision for the future, Swissray is poised to rebuild the legacy and secure a strong future.

For more information: www.swissrayus.com


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