News | May 15, 2007

Sunrise Medical Announces New Focus

May 16, 2007 - Sunrise Medical recently announced plans to evolve into two separate organizations: a mobility-focused business and a respiratory-focused business, aiming to supply Quickie, Jay, Guardian, Hoyer and Bio Clinic products.

In addition, Sunrise will offer the A.R.T. Group portfolio of products that includes Whitmyer, AES, Rehabilitech, Kid Kart and Kid's Up brands. DeVilbiss Healthcare Inc. will supply the DeVilbiss respiratory and sleep therapy product lines.

Sunrise Mobility and DeVilbiss Healthcare are finalizing their global operational and commercial plans. DeVilbiss customers can continue to order products through Sunrise Medical until July 1, 2007. After that date, DeVilbiss customers will be required to place orders with DeVilbiss Healthcare.

Sunrise Mobility sales associates will begin representing the A.R.T. Group portfolio of products beginning July 1, 2007. Beyond Selling and Marketing, all other A.R.T. Group functions will remain independent. This will ensure that the A.R.T. Group preserves its unique operational flexibility. The A.R.T. Group will also continue to capitalize on the values that Rehab Product Specialists (RPS) bring to the ordering experience.

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