News | February 25, 2008

Office-Based Physicians Still Prefere Faxing

February 26, 2008 — Continuing its channel preference study of office-based physicians, SK&A Information Services Inc. reports 87 percent of physician offices surveyed accept fax communications about various topics of interest, including product recalls and updates, information on continuing medical education, medical office products announcements and publication offers.

In one recent example, a leading pharmaceutical company used fax broadcasting to communicate an urgent message to physicians and pharmacists regarding the voluntary withdrawal of several over-the-counter pediatric medicines, according to the study. The message was delivered overnight via fax to more than 300,000 pharmacies and physician offices.

Besides product recalls, other common faxing campaigns to medical practices reportedly include health insurance updates, requests for participation in clinical trials and surveys and delivery of research findings on specific drug treatments and ailments.

The fax acceptance study is the latest in SK&A’s series to better understand physician-office channel marketing preferences. In January 2008, SK&A released a study on access to physicians, which examined doctors’ willingness to see healthcare industry sales representatives.

The Fax Acceptance study was based on telephone calls to SK&A’s industry-leading database of medical practices representing approximately 637,000 physicians. Only 13 percent indicated they would not accept faxes, according to the report. The major objections raised by these sites were “cost of toner” and “waste of paper.” SK&A will continue the survey until it has called all the medical practices in its Office-Based Physician database. The first report covering all practices is scheduled to be completed and available in the second quarter of 2008. The report will break down fax preferences by specialty and geography. Custom reports will also be available, upon request.

For more information: www.skainfo.com

Related Content

MR-HIFU, ThermoDox, combination therapy, recurrent childhood tumors, Celsion, Children's National Health System, Phase I clinical study
News | Oncology Related Products | December 19, 2016
December 19, 2016 — Children’s National Health System and Celsion Corp.
News | Clinical Decision Support | October 27, 2016
October 27, 2016 — The National Comprehensive Cancer Network (NCCN) continues to build its library of appropriate use
contrast-enhanced ultrasound, CEUS, liver cancer, hepatocellular carcinoma, study, Advances in Contrast Ultrasound conference, ICUS
News | Ultrasound Imaging | September 12, 2016
September 12, 2016 — Tiny microbubbles are being used to more effectively...
cardio-oncology, echo strain assessment, echoinsight, epsilon

Epsilon's EchoInsight software helps analyze cardiac function by evaluating wall motion strain. 

Feature | Cardio-oncology | May 13, 2016 | Dave Fornell
Cardio-oncology is an emerging field that combines the expertise of both cardiology and oncology to assess and treat
Carestream, Clinical Collaboration Platform, Fox Valley Hematology & Oncology
News | Enterprise Imaging | April 20, 2016
Fox Valley Hematology & Oncology (Appleton, Wis.) implemented Carestream’s Vue for Clinical Collaboration Platform...
cancer immunotherapy, development, Axel Hoos, Nature Reviews, imaging
News | Oncology Related Products | March 31, 2016
In a paper published in Nature Reviews last week, Axel Hoos, M.D., Ph.D., laid out the current immunotherapy...
Pyrexar, buy back outside ownership, Person Medical, BSD-2000 Hyperthermia System

BSD-2000 image courtesy of Pyrexar Medical

News | Oncology Related Products | March 15, 2016
Pyrexar announced it has purchased back outside ownership from Person Medical (formerly BSD Medical), concluding a...
BTG, LC Bead LUMI, radiopaque embolic bead, Philips Healthcare, Live Image Guidance, liver cancer
News | Interventional Radiology | February 09, 2016
BTG plc and Royal Philips announced a significant milestone in their collaboration with the treatment of the first...
Overlay Init