Image courtesy of Hologic
October 1, 2015 — Hologic Inc. President and CEO Steve MacMillan was joined by award-winning actress and singer Kristin Chenoweth in ringing the Nasdaq Opening Bell on October 1, the first day of Breast Cancer Awareness Month.
This is the 10th year in a row that Nasdaq has invited Hologic to preside over its Opening Bell ceremony to kick off Breast Cancer Awareness Month.
MacMillan spoke during the ceremony about Hologic’s Genius 3D Mammography technology, which clinical studies have shown is more accurate than traditional 2-D mammograms alone. The Genius exam reduces callbacks by up to 40 percent, and detect 41 percent more invasive cancers than 2-D screenings.
During Breast Cancer Awareness Month, Chenoweth will serve as spokeswoman for a national campaign to encourage insurance companies to cover Genius 3D Mammography exams. Chenoweth is the daughter of a two-time breast cancer survivor. As part of the campaign, she will conduct interviews throughout October with national and regional media outlets. In addition, a social media campaign will include the support of additional high-profile celebrities.
The Genius 3D Mammography exam is U.S. Food and Drug Administration (FDA)-approved and available on the Hologic Selenia Dimensions system.
For more information: www.hologic.com
October 30, 2026 
