News | Breast Density | May 09, 2016

Gamma Medica Launches Dense Breast Tissue Education Campaign

Campaign centered on microsite featuring information, statistics and testimonials on risks of dense breast tissue, benefits of molecular breast imaging

Gamma Medica, Be Certain education campaign, breast density, microsite, molecular breast imaging

May 9, 2016 — Gamma Medica, provider of molecular breast imaging technology (MBI), announced it has launched the Be Certain campaign, featuring a dedicated microsite as the cornerstone of an initiative to spread awareness on breast density.

Today, about half of all women in the United States have dense breast tissue, making them four to five times more likely to develop breast cancer. Traditional screening technology alone is not advanced enough to accurately detect cancerous tumors for these women who have a higher intrinsic risk of developing cancer during the course of their lifetime.

The goal of the campaign is to confront the 40,000 deaths annually at the hands of breast cancer by empowering women to be proactive about their breast health and consult their doctors to gain a better understanding of risks associated with dense breast tissue. The microsite provides patients with a one-stop educational resource with the most updated, accurate information for women with dense breast tissue, allowing them to Be Certain about their screening results and the latest clinical data on breast cancer.

With the Be Certain campaign, Gamma Medica aims to shift the public conversation on breast cancer awareness by educating patients, physicians, breast surgeons, radiologists and the industry about how MBI can increase detection rates by 400 percent and offer other benefits when used as a supplemental screening tool to the traditional mammogram. Visitors will have access to accurate information and statistics, testimonials and patient stories.

For more information: www.becertain.info

Related Content

In a demonstration on the exhibit floor of the SBI symposium, Koios software identified suspicious lesions in ultrasound images

In a demonstration on the exhibit floor of the SBI symposium, Koios software identified suspicious lesions in ultrasound images. Photo by Greg Freiherr

Feature | Artificial Intelligence | April 19, 2019 | By Greg Freiherr
Commercial efforts to develop...
Videos | Breast Imaging | April 18, 2019
In a keynote lecture at the Society of Breast Imaging (SBI)/American College of Radiology (ACR) 2019 Symposium, ...
Fatty tissue and breast density may be considered in the context of many factors that affect the occurrence and detection of breast cancer

Fatty tissue and breast density may be considered in the context of many factors that affect the occurrence and detection of breast cancer. Permission to publish provided by DenseBreast-info.org

Feature | Breast Imaging | April 18, 2019 | By Greg Freiherr
When planning a screening program to detect the early signs of breast cancer, age is a major consideration.
iCAD Appoints Stacey Stevens as President
News | Radiology Business | April 16, 2019
iCAD Inc. recently announced that Stacey Stevens has been named president. As president, Stevens will have expanded...
compressed breast during mammography.
360 Photos | 360 View Photos | April 16, 2019
A 360 view of a simulated breast compression for a...
A smart algorithm has been trained on a neural network to recognize the appearance of breast cancer in MR images

A smart algorithm has been trained on a neural network to recognize the appearance of breast cancer in MR images. The algorithm, described at the SBI/ACR Breast Imaging Symposium, used “Deep Learning,“ a form of machine learning, which is a type of artificial intelligence. Graphic courtesy of Sarah Eskreis-Winkler, M.D.

Feature | Artificial Intelligence | April 12, 2019 | By Greg Freiherr
The use of smart algorithms has the potential to make healthcare more efficient.
This image depicts ABUS images with QVCAD results

This image depicts ABUS images with QVCAD results.

Feature | Breast Imaging | April 12, 2019
Imaging Technology News spoke with Bob Foley, vice president of sales and marketing of QView Medical, Inc.,
Uterine Fibroid Embolization Safer and as Effective as Surgical Treatment
News | Interventional Radiology | April 05, 2019
Uterine fibroid embolization (UFE) effectively treats uterine fibroids with fewer post-procedure complications compared...