November 2, 2012 — Carestream Health has acquired Genesis Digital Imaging Inc. This acquisition enables Carestream to expand its customer base by leveraging the expertise Genesis has in serving U.S. dealers that primarily call on the value tier market and specialty medical practices. Carestream offers a portfolio of products and services designed specifically for these types of healthcare customers.
With this acquisition, Carestream is positioned to serve customers across the United States. With its direct sales force offering large hospital customers the latest high-end digital radiography systems and healthcare IT solutions, its Quantum Medical Imaging organization serving customers in the mid tier hospital, orthopedic and imaging center segments, and Genesis focusing on customers in the value tier segment, Carestream has products and services and attractive pricing for customers in all areas of the U.S. market.
Genesis is a distributor of Carestream’s Vita computed radiography (CR) system and integrates its software with these units. The company sells these integrated systems to more than 120 medical equipment dealers in the United States, who then market the units to smaller, specialty-focused healthcare organizations.
In 2010, Carestream acquired Quantum Medical Imaging. Quantum sells digital radiography (DR) and CR systems, conventional X-ray systems and X-ray components to mid tier hospitals and clinics through more than 90 medical equipment dealers in the United States as well as many more dealers in international markets.
Genesis’ dealer relationships are largely additive to Quantum’s and greatly expand Carestream’s direct reach with U.S. dealers. The expanded direct reach with dealers will enable Carestream to better ensure it consistently provides an outstanding customer experience while minimizing channel conflict.
Genesis will become part of Carestream’s Medical business. The headquarters for Genesis Digital Imaging will remain in Los Angeles. Genesis President Scott Evers will continue overseeing its regional operations and assumes the new title of president, Genesis Digital Imaging, a Division of Carestream, and vice president, U.S. & Canada Value Tier Channels.
Evers will report to Doug Spotts, general manager, U.S. & Canada Medical Sales and Service, Carestream, and will work closely with Scott Matovich, president, Quantum Medical Imaging, who manages Carestream’s U.S. mid tier channel business, to ensure support to Carestream’s dealer network.