Feature | December 17, 2007 | Rick Dana Barlow

When Print and Online Worlds Collide

Words must surely be counted among the most powerful drugs man ever invented. —Leo Rosten

The New York Times sports an age-old and notable credo with “all the news that’s fit to print.” If there’s an unofficial motto that Outpatient Care Technology magazine can adopt it’s this: All the news we can fit in print.
You may have noticed within the last year a small box that tends to show up at the end of some of our longer features, titled, “Continued online: Due to space constraints this article is continued at www.OPCTonline.net.”
Because our standard editorial content, beyond new product and technology information, is so rich in detailed exposition, we’re not able to shoehorn it into our existing bimonthly folio. We probably could manage to do it, but then the typeface would be so miniscule to be readable that we’d have to distribute OPCT-branded magnifying cards as a helpful giveaway to our readers. After all, sometimes the valuable comparison chart information we provide is published in such minute type we probably should get a kickback from your optometrists. But then that would run afoul of Congressional “safe harbors” regulations and we’d hear the dreaded message, “Sen. Pete Stark is calling, line two.”
Starting with this edition of OPCT, we’re adding more content to our Web site that isn’t listed on the scheduled editorial calendar. Why? Besides not being able to fit such content in the print magazine, we feel it’s important to provide you, our loyal readers, with more information that may help you do what you do more efficiently, or at least inspire you to think. And, of course, it’s an effective way to attract you to our Web site, which has been revamped and souped up within the last two years, to include daily news updates, editorial award surveys, reader polls and an extensive archive of product information, stories and comparison chart data.
One feature we weren’t able to fit in this print edition of the magazine is our “Five IMRT/IGRT-Equipped Cancer Treatment Centers to Watch,” which is part of our ongoing series of “Watch Lists” I’ve referred to in previous columns. We created these “Watch Lists” to recognize even more facilities for doing exemplary work than we could in our highly detailed annual “Outpatient Excellence Awards” for oncology and imaging centers. So check out the latest “Watch List” online to learn about Bloomington (IN) Hospital Regional Cancer Institute Radiation Oncology Centers, Central Arkansas Radiation Therapy Institute, Little Rock, AR, Edward Cancer Center, Naperville, IL, MIMA Cancer Center, Melbourne, FL, and University of Maryland Medical Center Department of Radiation Oncology, Baltimore.
See you in 60.

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