Feature | August 19, 2013

Frost & Sullivan Analyzes Medical Imaging Equipment Preferences Among U.S. Radiology Directors

Survey reveals most healthcare institutions are loyal to select manufacturers

August 19, 2013 — Among the U.S. medical imaging equipment surveyed by Frost & Sullivan, including general radiography, ultrasound and capital imaging; picture archiving and communications (PACS); and imaging IT hardware/middleware, the research shows these markets are fairly homogenous as primarily dominated by single brands. The gap between the leading manufacturer and runner-up’s market share, on average, is 15 percentage points. Established medical imaging equipment brands account for at least 25 percent of the market in their respective segments, and leading capital imaging equipment manufacturers top the list with as much as 55 percent of the market share.

The “2012 United States Radiology Directors’ Choice: Medical Imaging Equipment” research from Frost & Sullivan features a detailed description of these figures. The analysis surveyed 152 North American radiology directors, executives and managers working for hospital-based radiology departments to assess preferences regarding department use of medical imaging equipment and services. A majority of the survey respondents noted their institutions followed the preferred vendor model, where the bulk of the equipment is purchased from two or three select manufacturers. 

“Given that 76 percent of those surveyed represent hospitals that are affiliated with other hospital groups, it is not surprising that more structured purchase processes are established,” said Frost & Sullivan Customer Research Director Tonya Fowler. “Furthermore, the vendor selection process is primarily shared by leading members within radiology departments and possibly beyond the walls of a single hospital. Yet, it is those in the role of radiology director that have the most authority, as 39 percent are sole decision makers.”

To a large degree, across the spectrum of facility, bed size or imaging volume, respondents’ responses did not indicate any stark variations in brand perception or utilization. Top brands used in various market segments were often reflective of general industry market share trends.

In terms of specific brands, GE Healthcare was identified as having a strong competitive advantage with high levels of usage. In most cases, customers across categories had a more robust perception of the GE brand than its competitors.

“Overall, the top brands used within radiology departments are widespread,” concluded Fowler. “Therefore, vendors looking to displace entrenched market leaders need to clearly identify who the true decision makers are and approach those with the most authority, armed with focused messages to showcase their differentiated factors from the incumbent brands.”

For more information: www.medtech.frost.com

Related Content

Researchers Awarded 2018 Canon Medical Systems USA/RSNA Research Grants
News | Radiology Imaging | November 13, 2018
The Radiological Society of North America (RSNA) Research & Education (R&E) Foundation recently announced the...
Sponsored Content | Videos | Digital Radiography (DR) | November 12, 2018
VIVIX-S 1417N is a multi-purpose portable flat panel detector for addressing busy workflow in medical facilities.
ContextVision Introduces AI-Powered Image Enhancement for Digital Radiography
Technology | Artificial Intelligence | November 09, 2018
With the integration of deep learning technology, ContextVision takes digital radiography to new levels with its latest...
The Fujifilm FCT Embrace CT System displayed for the first time at ASTRO 2018.
360 Photos | 360 View Photos | November 07, 2018
Fujifilm's first FDA-cleared compu...
MaxQ AI Receives FDA Clearance for Accipio Ix Intracranial Hemorrhage Platform
Technology | Artificial Intelligence | November 07, 2018
MaxQ AI announced that its Accipio Ix intracranial hemorrhage (ICH) detection software has received 510(k) clearance...
Charles Ananian, M.D.

Charles Ananian, M.D.

Sponsored Content | Case Study | Digital Radiography (DR) | November 07, 2018
Whether it’s a premature baby or a critically ill child, treating little patients is a huge responsibility.
GE Healthcare Discovery RF Gen 2 system displayed at ASTRO 2018. It is a dedicated computed tomography (CT) scanner for radiation oncology
360 Photos | 360 View Photos | November 07, 2018
This is the GE Healthcare Discovery RF Gen 2 system displayed at the ...
Results of the vertebrae-based analysis (383 vertebrae in 34 patients) for detection of BME.

Results of the vertebrae-based analysis (383 vertebrae in 34 patients) for detection of BME.

Sponsored Content | Case Study | Computed Tomography (CT) | November 06, 2018
The following is a summary of a study published in the
The NeuViz 16 Essence from Neusoft Medical Systems.

The NeuViz 16 Essence from Neusoft Medical Systems.

Feature | Computed Tomography (CT) | November 05, 2018 | By Melinda Taschetta-Millane
According to an industry mark...
Konica Minolta Provides New Insights with AeroRemote Insights
News | Digital Radiography (DR) | November 01, 2018
At the 2018 Radiological Society of North America (RSNA) annual meeting, Nov. 25-30 in Chicago, Konica Minolta...