March 6, 2008 – The Medical Imaging & Technology Alliance (MITA), a division of NEMA, today praised the American Cancer Society’s (ACS) decision to add CT colonography (CTC), also known as virtual colonoscopy, as another acceptable screening exam for the early detection and prevention of colorectal cancer for adults age 50 years and older.
“With the use of 3D medical images, CTCs allow physicians to more accurately detect and prevent colon cancer,” said Andrew Whitman, vice president, MITA. “Many innovative imaging technologies, such as CTCs, are highly effective tools that are helping physicians diagnose disease earlier resulting in better patient health outcomes. We applaud the American Cancer Society's decision today which will help patients access an effective, easier and more comfortable colon screening tool.”
Whitman added that the industry is hopeful this new technology will encourage more Americans, especially those uncomfortable with the traditional colon screening method performed with an optical scope, to be screened for colon cancer.
“We look forward to working with the patient community to increase awareness about the importance of colorectal screening and the options available.”
For more information: www.medicalimaging.org
April 20, 2026 
