News | Magnetic Resonance Imaging (MRI) | February 18, 2016

ThedaCare Invests in Low-cost MRI Imaging Centers

New partnership supports growing market shift to value-based medicine

Smart Choice MRI, ThedaCare investment, low-cost MRI

February 18, 2016 — ThedaCare, the largest healthcare system in Northeast Wisconsin, is investing $3 million in Smart Choice MRI, the first magnetic resonance imaging provider in the country to offer every MRI for an all-inclusive fee of $600 or less.

ThedaCare is a community-based health system that reinvests in the communities it serves. ThedaCare sees potential for consumers in Smart Choice MRI, while the new partnership creates an opportunity for both companies to learn from each other and use their knowledge and expertise to bring additional value to patients.

“We look for partners who are culturally and collectively a good fit,” said Keith Livingston, ThedaCare senior vice president of systems of care support. “Smart Choice MRI shares our vision to put patients and consumers at the center of the healthcare experience. We sometimes collaborate with competitors in the best interests of consumers. In this case, we admire Smart Choice MRI’s service-orientated, consumer-driven model for imaging, which we can learn from and apply to many aspects of our business. Additionally, this partnership is consistent with our need to learn how to better meet consumers’ needs in the evolving-retail healthcare marketplace.”

ThedaCare doctors will continue to work with patients to determine the most appropriate MRI setting for each individual situation, considering all the factors that impact a patient’s choice for an MRI. These include personal health needs, scheduling, insurance coverage and out-of-pocket costs.

Smart Choice MRI currently has six Wisconsin locations in Milwaukee, Sheboygan, Richfield, Waukesha, Kenosha and Appleton. The company is also scheduled to open at least eight clinics in 2016 — four in the Chicago area by April and four more in the Twin Cities by the second half of the year. Smart Choice MRI will use the $3 million capital investment from ThedaCare to support its expansion.

ThedaCare is the first healthcare system to partner with Smart Choice MRI. As a minority owner of Smart Choice MRI’s overall operation, ThedaCare will have a seat on the Smart Choice MRI board of directors, and anticipates growth on its investment as Smart Choice MRI grows.

For more information: www.smartchoicemri.com

Related Content

Turkish Hospital Begins MR-Guided Radiation Therapy With Viewray MRIdian Linac
News | Image Guided Radiation Therapy (IGRT) | September 21, 2018
ViewRay Inc. announced that Acibadem Maslak Hospital in Istanbul, Turkey has begun treating patients with ViewRay's...
Machine Learning IDs Markers to Help Predict Alzheimer's

Neurologists use structural and diffusion magnetic resonance imaging (MRI) to identify changes in brain tissue (both gray and white matter) that are characteristic of Alzheimer's disease and other forms of dementia. The MRI images are analyzed using morphometry and tractography techniques, which detect changes in the shape and dimensions of the brain and in the tissue microstructure, respectively. In this example, the images show the normal brain of an elderly patient. Image courtesy of Jiook Cha.

News | Neuro Imaging | September 20, 2018
New research has shown a combination of two different modes of magnetic resonance imaging (MRI), computer-based...
Ingenia Ambition X 1.5T MR. This innovation is the latest advance in the Ingenia MRI portfolio, which comprises fully-digital MRI systems, healthcare informatics and a range of maintenance and life cycle services for integrated solutions that empower a faster, smarter, and simpler path to enabling a confident diagnosis
News | Magnetic Resonance Imaging (MRI) | September 14, 2018
Philips, a global leader in health technology, launched the Ingenia Ambition X 1.5T MR.
Veye Chest version 2
News | Lung Cancer | September 11, 2018
Aidence, an Amsterdam-based medical AI company, announced that Veye Chest version 2, a class IIa medical device, has
Feature | Radiology Business | September 07, 2018 | By Marilyn M. Singleton, M.D., J.D.
“Disruptive innovation” is all the buzz. Repealing the Affordable Care Act (ACA) is so last year. Well, disrupt this:...
Sponsored Content | Case Study | Magnetic Resonance Imaging (MRI) | September 07, 2018 | By Sabine Sartoretti, M.D.
As soon as the Compressed SENSE technology became available to the MRI team at Kantonsspital Winterthur (Switzerland),...

Image courtesy of Philips Healthcare

Feature | Magnetic Resonance Imaging (MRI) | September 06, 2018 | By Melinda Taschetta-Millane
According to the Prescient & Strategic Intelligence report, “Global Magnetic Resonance Imaging (MRI) Market Size,...
GlobalData: Amazon Poised to Make Huge Strides in Healthcare
News | Radiology Business | August 31, 2018
A new report from data and analytics company GlobalData suggests that Amazon is poised to make huge strides in...
Brain Iron Levels May Predict Multiple Sclerosis Disabilities
News | Neuro Imaging | August 31, 2018
A new, highly accurate magnetic resonance imaging (MRI) technique can monitor iron levels in the brains of multiple...
Study Finds Multiple Sclerosis Drug Slows Brain Shrinkage

An NIH-funded clinical trial suggested that the anti-inflammatory drug ibudilast may slow brain shrinkage caused by progressive MS. Image courtesy of Robert J. Fox, M.D., Cleveland Clinic.

News | Neuro Imaging | August 30, 2018
August 30, 2018 — Results from a clinical...