May 10, 2017 — Philips announced the debut of its TrueVue, GlassVue and aRevealA.I. capabilities on the company’s Epiq 7 and 5 and Affiniti 70 and 50 ultrasound systems. The new visualization tools work together to enable photorealistic, transparent and 3-D visualization in one touch, delivering more reproducible and lifelike ultrasound images than traditional technologies.
"Philips' latest technological advancement in OB/GYN ultrasound is a novel tool allowing clinicians to further explore the anatomic evaluation of the fetus," said Michael Ruma, M.D., maternal-fetal medicine specialist at Perinatal Associates of New Mexico. "A clinician's relationship with our patients is at its heart a personal one, especially during pregnancy. The ability to provide high-quality, lifelike images not only helps clinicians improve diagnostic confidence, but also supports the important connection between mother and fetus."
With the enhanced clinical and workflow offerings of TrueVue, GlassVue and aRevealA.I., clinicians are able to focus on the patient rather than the ultrasound system and diagnose complex obstetric and gynecological situations earlier and with greater confidence. The new OB/GYN suite of innovations offers greater insight for clinicians so that they may elevate patient care, even for patients that are the most difficult to image technically. The suite of visualization tools includes:
- TrueVue photorealistic 3-D visualization, with its virtual light source, is a proprietary advanced 3-D ultrasound display method that delivers lifelike 3-D ultrasound images and gives the operator the ability to move the light source anywhere in the 3-D volume;
- GlassVue transparent 3D visualization, with its internal light source, provides an early, more transparent view of the fetal anatomy than traditional ultrasound. It goes beyond the surface to reveal bone, organs and other internal structures; and
- aReveal Anatomically Intelligent Ultrasound (AIUS) 3-D fetal face algorithm automatically removes extraneous information to quickly and easily reveal the 3-D fetal face. One touch reveals the fetal face, and one touch reverses the process.
On the EPIQ and Affiniti ultrasound systems, Philips now also offers MaxVue high definition display and enhanced active native data. MaxVue allows clinicians to experience ultrasound imaging in 16:9 Full High Definition (FHD). Its advanced display capabilities offer clinicians an improved view of ultrasound images during interventional procedures, with over 1 million more pixels than standard format mode. Philips' enhanced active native data allows post-processing of many exam parameters, allowing clinicians to finalize images before transfer to the picture archiving and communication system (PACS).
Philips displayed the new OB/GYN ultrasound visualization tools at the American College of Obstetricians and Gynecologists (ACOG) 2017 Annual Clinical and Scientific Meeting, May 6-9 in San Diego.
For more information: www.usa.philips.com/healthcare
November 04, 2025 
