News | September 27, 2010

‘Mammography Saves Lives’ Campaign Clears Confusion about Mammograms

September 27, 2010 — Women confused about when to have a mammogram have a new interactive source of information — MammographySavesLives.org. The site launched last week with a series of public service announcements on television and radio stations across the country.

To clear confusion, reduce unnecessary breast cancer deaths and help women avoid extensive treatment for advanced cancers that went undetected because they did not get annual mammograms, the American College of Radiology (ACR), the Society of Breast Imaging (SBI) and the American Society of Breast Disease (ASBD) have launched the Mammography Saves Lives (MSL) campaign.

The MSL coalition produced a series of TV and radio public service announcements featuring breast cancer survivors, diagnosed in their 40s with the aid of mammography. They urge women to begin getting annual mammograms at age 40 and inform them that:

- Mammography has helped reduce the breast cancer death rate by nearly one-third since 1990;
- Mammography can detect cancer early when it is most treatable and can be treated less invasively, and
- Three-quarters of women diagnosed have no family history of breast cancer or other factors that put them at high risk for developing the disease, so screening only high-risk women misses the majority of cancers.

The MSL Website, MammographySavesLives.org, offers visitors an opportunity: to receive an annual reminder email to schedule a mammogram, find scientific information regarding why women should start mammography at age 40, hear from leading breast cancer experts why annual mammograms save lives, share a story of breast cancer survival and find an ACR-accredited mammography facility in their area.

“Mammography has been proven without a doubt to save lives. It is the best tool available to screen for breast cancer. At present, there is nothing to replace it. One in five breast cancers occur in women in their 40s. By not getting a yearly mammogram after age 40, women increase their odds of dying from breast cancer,” said Carol H. Lee, M.D., chair of the American College of Radiology Breast Imaging Commission.

“The 10-year risk for breast cancer in a 40-year-old woman is 1 in 69 and only increases with age. In European countries like Denmark and Sweden, where screening programs are more organized, the breast cancer death rate has been cut almost in half over the last 20 years. While we have saved and continue to save a significant number of women through mammography, a great many more breast cancer deaths can be avoided if more women would choose to begin annual mammograms at age 40,” said Phil Evans, M.D., president of the Society of Breast Imaging.

“Mammography helps catch cancer at an earlier stage. This enables physicians to offer women more choices in regards to their treatment, so early detection not only save lives, but it helps preserve quality of life as well. The take-home message for women is clear: start getting annual mammograms at age 40,” said Gail Lebovic, M.D., breast surgeon and president of the American Society of Breast Disease.

For more information: MammographySavesLives.org.

Related Content

Lunit Unveiling AI-Based Mammography Solution at RSNA 2018
News | Mammography | November 15, 2018
Medical artificial intelligence (AI) software company Lunit will be returning to the 104th Radiological Society of...
Breast Density Advocate Nancy M. Cappello Passes Away

Nancy Cappello. Image courtesy of AreYouDense.org.

News | Breast Density | November 15, 2018 | Jeff Zagoudis, Associate Editor
Imaging Technology News extends its condolences to the family, friends and colleagues of Nancy M. Cappello, Ph.D., who...
Merit Medical Completes Acquisition of Cianna Medical
News | Women's Health | November 14, 2018
Disposable device manufacturer Merit Medical Systems Inc. announced the closing of a definitive merger agreement to...
The MOZART Supra Specimen Tomosynthesis System is the latest generation of 3-D imaging for breast cancer surgery.
News | Breast Imaging | November 08, 2018
KUBTEC announced the launch of a new innovation in the treatment of breast cancer. The Mozart Supra Specimen...
Feature | Breast Imaging | November 07, 2018 | By Jeff Zagoudis
Breast imaging technology has experienced major growth over the last decade or so, and a new report suggests the mark
Philips’ Compressed SENSE technology helps shorten MRI exams by eliminating redundant radiofrequency signals from the acquisition phase. The software reconstructs any missing  information to maintain high image quality. (Images courtesy of Philips/University Hospital Cologne)

Philips’ Compressed SENSE technology helps shorten MRI exams by eliminating redundant radiofrequency signals from the acquisition phase. The software reconstructs any missing information to maintain high image quality. (Images courtesy of Philips/University Hospital Cologne)

Feature | Breast Imaging | November 05, 2018 | By Jeff Zagoudis
The incidence of breast cancer is rising globally, with an estimated 1 in 8 women diagnosed in their lifetime and 40,...
Deaconess Health System Chooses Sectra as Enterprise Imaging Vendor
News | Enterprise Imaging | November 02, 2018
International medical imaging information technology (IT) and cybersecurity company Sectra will install its enterprise...
Volpara Enterprise Cloud Reaches 1 Million Mammograms Stored
News | Mammography | October 31, 2018
Volpara Solutions announced that the data stored in the Volpara Enterprise cloud now exceeds 1 million mammographic...