Feature | March 29, 2013

Hologic's 3-D Mammography Technology to be the "New Standard of Care," According to Healthcare Research Firm KLAS

Breast Tomosynthesis 3-D Mammography Hologic

March 29, 2013 — Hologic Inc. announced the results of an independent survey by KLAS Research of Hologic 3-D mammography sites in the United States. The in-depth survey, which was not commissioned by Hologic, included fifty respondents whose facilities had used Hologic's 3-D mammography (breast tomosynthesis) technology for at least one year. The researcher reported that "providers are seeing cancers that they would not previously have seen with traditional digital mammography," and concluded that providers who are considering 3-D mammography "would benefit by quickly jumping on the bandwagon."

This and other findings are available in the recently-issued KLAS report titled "Breast Tomosynthesis 2013: The Business Case." KLAS specializes in monitoring and reporting on the performance of healthcare vendors. Working together with executives from more than 4,500 hospitals and 2,500 clinics, KLAS helps medical equipment customers and purchasing agents understand which products are preferred by users.

"This is a really exciting technology to watch evolve," said Monique Rasband, KLAS research director and report author. "In our 2012 report on women's imaging, we received an overwhelming response from providers to dive deeper into the clinical and financial impact of tomosynthesis (3-D mammography). And what we have uncovered in this 2013 study will really help those who are considering tomosynthesis as a move-forward option. "

Since the clinical benefits of 3-D mammography for breast cancer screening are well understood and widely accepted, the report focused on whether the technology was worth the investment for providers. Nearly 90 percent of those surveyed said they are achieving a positive return on investment (ROI). According to the report, providers saw "a significant reduction in false-positive callbacks, an increase in new patients, and even workflow improvements."

In conventional 2-D mammography, the presence of overlapping breast tissue can make it more difficult to detect cancer and to evaluate areas of suspicion. Hologic's 3-D mammography technology is designed to help overcome these limitations and allow doctors to see breast tissue more clearly, free from the interference of overlapping structures. Clinical data shows that the addition of 3-D mammography to a 2-D breast cancer screening exam significantly increases invasive cancer detection while greatly reducing unnecessary callbacks.

"Hologic is pleased that KLAS has validated the reasons why so many providers are adopting 3-D mammography for their patients," said Peter Soltani, Hologic's senior vice president and general manager of Women's Health. "The ability to achieve a positive return on investment, while providing a leading-edge technology with demonstrated clinical advantages is a win-win situation for everyone. The recently published Oslo Tomosynthesis Screening Trial showed that screening with Hologic's 3-D mammography finds 40 percent more invasive cancers than traditional mammography alone. It is encouraging to have independent data from this report to confirm the positive business impact."

For more information: www.hologic.com

 

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