January 18, 2013 — Business and technology analyst Ovum has published three “Trends to Watch" reports on cloud computing and reveals that 2013 will see cloud computing continue to grow rapidly.
The "2013 Trends to Watch: Private and Public Clouds" report drills down into not only private and public cloud trends, but also infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and software-as-a-service (SaaS) trends. Meanwhile, the report looks at cloud computing from the point of view of information technology (IT) service providers. Finally, the report also looks at the way cloud service providers and consumers adapt to cloud computing both on their own and as part of increasingly sophisticated cloud ecosystems.
"Cloud computing promises to tackle two hitherto irreconcilable IT challenges: the need to reduce costs and the need to boost innovation," said Ovum senior analyst Laurent Lachal in the report. "It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems."
Lachal said cloud computing in "all its guises" — public, private and hybrid — is building momentum, evolving fast and becoming increasingly "enterprise-grade," yet it is also early days for vendors and enterprises. "Cloud computing has barely reached the adolescence phase, and it will take at least another five years for cloud computing to mature into adulthood."
2013 will also see the emergence of cloud computing ecosystems. Public clouds are increasingly approached not only as technology delivery platforms but also as “ecosystem hubs” for cloud service providers and consumers.
Lachal said, “They offer a new way to accelerate participation in the rapidly evolving social networking and mobile solution ecosystems of the Internet age. Some industry sectors are benefiting from the 'data center as a hub,' an increasingly cloud computing-centric ecosystem of partners that assembles in a key location or data center such as around financial exchanges, Web and online services, or media content.”
The report calls data as the "new cloud computing oil" in 2013. Cloud computing services — and the social and mobile applications that cloud platforms underpin — generate a lot of data, which in turn requires cloud services and applications to make sense of it. This trend connects with and fuels other industry trends, such as the Internet of things (machine-to-machine communication and data processing, cloud computing-based smart cities, TVs or cars projects), open government data, consumerization of IT (with a variety of cross-device content-centric public clouds, such as the one provided by Apple), and "Big Data."
The market’s attention, under the "Big Data" banner, is currently mostly focused on technology issues, but from 2013 onward there will be growing interest, from a cloud computing perspective, in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetize, starting with data abstraction (from underlying IT systems), sharing (within and outside the enterprise), and valuation (via a model from companies such as Accenture).
“Some vendors played the cloud data card early, but the cloud data production, brokerage and consumption ecosystem is still in the making and will continue to evolve over the next five years,” concluded Lachal.
For more information: www.ovum.com
December 01, 2025 
