July 29, 2014 —IBA (Ion Beam Applications SA) presented its Proteus ONE and Ambient Experience designed with Philips at the Annual Meeting of the American Association of Physicists in Medicine (AAPM) from July 20-24, 2014 in Austin, Texas.
IBA held a Proton Therapy Symposium at AAPM July 22 to present the advantages of Proteus ONE and show how it enhances IMPT accuracy with advanced image guidance, while also offering a soothing patient experience through its clinically optimized design, the Red Dot Best of the Best award-winning Ambient Experience.
Working with clinicians and nurses in the development of proton therapy worldwide over the last 25 years has led the IBA team to understand that successful treatment does not only depend on proton beam physics. Proteus ONE has been designed to enhance patient experience and to facilitate medical staff's daily practice at the same time.
Based on insights from patient groups, healthcare staff and experts, Philips and IBA have managed to develop a solution that improves the overall patient and staff experience, turning a cold, impersonal environment into a comforting and reassuring one. Designed for Proteus ONE, integrating technology, spatial design and workflow improvements to create comfortable, stress-reducing environments, the Ambient Experience has been awarded the "International Red Dot Best of the Best Award 2014" for its contribution to patient well being.
For more information: www.iba-worldwide.com
January 30, 2026 
