October 28, 2013 — The American Society of Radiologic Technologists (ASRT) launched the ACE campaign to elevate the status of radiologic technologists by educating patients about the radiologic technologist's role on the health care team. ACE is an acronym that reminds radiologic technologists to: announce their names, communicate their credentials and explain what they’re going to do.
By following these steps, radiologic technologists can improve communication with patients, raise awareness of their education and skills and establish their expertise as medical imaging or radiation therapy professionals.
"We're committed to making sure patients know that radiologic technologists' number one goal is patient safety," said Julie Gill, Ph.D., R.T.(R)(QM) and president, ASRT. "ASRT members have told us that they'd like patients to have a better understanding of their role and responsibilities. The ACE campaign provides technologists with tools to raise their profile among patients as well as among other health care professionals."
As part of the campaign, every ASRT member will receive materials to promote the profession and communicate with patients. In October, members received a poster that educates patients about radiologic technologists’ roles in providing top-notch patient care. The poster is designed to be displayed in patient waiting rooms, exam rooms and dressing rooms. In November, ASRT members will receive cards that patients can use to record their medical imaging and radiation therapy exams.
In addition to promoting the ACE acronym, poster and patient cards, ASRT is asking members to participate in the campaign's “Click to Commit” initiative. By clicking to commit on the ASRT website, radiologic technologists promise to incorporate the ACE campaign's educational materials and principles into their daily interactions with patients, providing a way for technologists to demonstrate their commitment to elevating the profession.
"We hope R.T.s will embrace the ACE campaign and use the educational materials to their fullest," said Gill. "The campaign is a positive step toward making sure patients know that radiologic technologists are highly qualified, well-educated professionals."
For more information: www.asrt.org
March 13, 2026 
