News | August 23, 2007

Stanley Vidmar Unveils New Brand Identity

August 24, 2007 — Stanley Vidmar, an Allentown-based manufacturer of custom storage systems, has unveiled a new brand identity that represents a significant step in the company's evolution to a more comprehensive provider of durable, high-density, custom storage solutions.

Stanley Vidmar has been progressively broadening their line of available solutions, creating specially designed storage equipment and accessories suited to a variety of industries and applications. Stanley Vidmar's parent company, the Stanley Works, recently announced the acquisition of InnerSpace Corp. of Grand Rapids, Mich., a supplier of storage solutions for the healthcare industry. The acquisition furthers Stanley Vidmar's offerings in the healthcare market.

The new brand establishes a cohesive look and feel across Stanley Vidmar's marketing materials, communicating the company's durability and strength through a modified logo and new tagline. The new logo, modeled after Vidmar's original product "badge," conveys the strength and durability that has been the hallmark of the company's products. The Vidmar name, widely used as a noun to describe durable storage cabinets and other storage solutions, has been made more prominent as part of the logo design.

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