News | December 12, 2012

Samsung Medison Showcases New Technology at RSNA 2012

December 12, 2012 — At RSNA 2012 Samsung Medison highlighted a full line of medical devices together with Samsung Electronics Co. Ltd. The GEO brand offered by the company includes the XGEO for digital radiography, UGEO for ultrasound diagnostic system and LABGEO for in-vitro diagnostics.

The UGEO exhibit highlighted ultrasound systems, including premium lines that are soon to be released in the market. Samsung promoted its solidification of premium lines at RSNA 2012 in order to increase its brand awareness in the radiology market after mainly targeting OB/GYN with high-end and mid-range ultrasound systems. Samsung Medison introduced the upgraded Accuvix A30, which features the single-crystal transducer optimized for radiology. The single-crystal probe provides a wide bandwidth, which allows the user to utilize a wider range of frequency that grants a better resolution along with penetration.

At the New Technology exhibit, attendees learned about the latest diagnostic imaging devices and the company's vision for the medical device industry. These products are designed for doctors to make more accurate and easier diagnoses through realistic imaging. In addition, customers will appreciate the innovative and superior design.

"Our vision is to grow our business worldwide by entering the radiology market in the United States with our high-quality products," said Sang Won Bang, CEO of Samsung Medison and head of the Samsung Electronics Health & Medical Equipment Team. "Samsung will continue to put effort in developing innovative products that offer convenience to both doctors and patients in diverse diagnostic fields."

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