September 20, 2011 – RaySearch Laboratories AB has entered into an exclusive distribution agreement with the Italian distributor Tecnologie Avanzate T.A. S.r.l. based in Torino, Italy. The agreement means that Tecnologie Avanzate will be fully responsible for marketing, sales and service for RaySearch’s proprietary treatment planning system RayStation on the Italian market.
RaySearch started marketing RayStation on the U.S. market in the beginning of 2011. This new distribution agreement marks the starting point in the build-up of the European sales and marketing function. In continental Europe, RaySearch will use a mixed model and be directly responsible for sales and marketing in certain markets and use local distributors in others. Italy is one of the largest radiation therapy markets in Europe with more than 150 radiation therapy clinics, and the technology level is generally high, with a long tradition of utilizing more advanced techniques such as intensity-modulated radiation therapy (IMRT) and volumetric-modulated arc therapy (VMAT).
Tecnologie Avanzate has approximately 20 employees and is a leading distributor of radiation therapy equipment in Italy. The company represents a wide range of international radiation therapy equipment suppliers and has been active for more than fifteen years in marketing, sales and service of treatment planning systems in particular.
For more information: www.raysearchlabs.com