October 17, 2016 — The Department of Health and Human Services (HHS) announced that RadNet is the first place winner in its “A Bill You Can Understand” design and innovation challenge. The competition’s purpose was to elicit new approaches to medical billing, cited as a frequent point of confusion for patients. Prize 1 for the Easiest Bill to Understand was awarded to RadNet.
RadNet is a national provider of high-quality, cost-effective diagnostic imaging services with a network of 310 owner-operated imaging centers in the United States.
One of the Federal judges who evaluated the submissions said of RadNet’s design: “This bill is easy to understand — a great presentation of app and paper bill that is not over-simplified. It’s a patient-first approach for the episode of care, and a clear depiction of how insurance is factored into patient’s cost of care.”
More than 80 healthcare organizations, creative agencies and technology companies submitted designs for the challenge. RadNet created a solution that keeps the bill concise, while still including all pertinent information in a plain-language, color-coded, easy-to-read format. In particular, RadNet focused on adaptability — a design that reflects a patient’s real-world experience. Uninsured patients, for example, or patients who have seen multiple physicians get greater clarity on their medical bill.
The “A Bill You Can Understand” challenge was sponsored by AARP and administered by the design agency Mad*Pow. Winners were announced at the 10th Annual Health 2.0 Fall Conference, Sept. 25-28 in Santa Clara, Calif. RadNet’s submission, including a video narration of the company’s approach, can be viewed here.
For more information: www.abillyoucanunderstand.com
November 02, 2026 
