February 5, 2007 – MEDRAD announced today that it has recieved the Frost & Sullivan Product Differentiation Innovation Award for its endorectal MR coil product line called eCoil, internal coils for pelvic imaging including prostate, colon and cervix, used for 1.0T and 1.5T MR scanners and soon 3.0T MR.

Medrad designed the eCoil line to produce small field-of-view (FOV) and high spatial resolution, sensitivity and specificity in images of the pelvic region. A high signal-to-noise ratio is reportedly achieved by enabling clinicians to position the signal-amplifying elements of the coil closer to the anatomy than is possible with traditional surface coils. The eCoil line has also expanded into the 3.0T scanner market to include the first prostate coils for the fast-growing 3.0T segment.


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