News | December 11, 2007

Interwoven Powers Patient-Engaging Web Site for Cancer Treatment

December 12, 2007 - Loma Linda University Medical Center (LLUMC), the first hospital-based proton treatment center in the U.S., has recently launched Protons.com, a Web site designed to help patients understand and explore this treatment option -promoting not only the hospital's advanced offerings, but bringing greater attention to proton therapy itself.

In launching Protons.com, LLUMC wanted to deliver the best possible Web experience and raise its visibility on the Internet to increase the number of new patients. Working with Earthbound Media Group (EMG), an interactive agency, and Interwoven, LLUMC utilized search engine optimization (SEO), Web analytics, and targeting to realize its vision of reaching as many patients as possible.

Protons.com officially launched in August with interactive content including streaming video and a virtual tour to help patients educate themselves and increase their comfort level with the proton therapy process. The Proton Treatment Center is now at the top of many relevant search rankings, and traffic has increased dramatically. In its first three weeks alone, the site saw an increase in daily unique visitors of 1,200 percent, a 20-fold increase in page views, and a 600 percent rise in traffic sources. As a result of this rapid success, LLUMC is transitioning much of its advertising budget from traditional media to the Web.

In the next phase of the project, EMG will roll out LLUMC's 2,000-page main Web site, a comprehensive resource offering virtual tours, syndicated health content, news, transactional tools, physician directories, and other features. The hospital also plans to roll out microsites similar to Protons.com for its other specialized institutes, using many of the same technologies, processes, and strategies.

For more information: www.interwoven.com

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