News | December 11, 2007

Interwoven Powers Patient-Engaging Web Site for Cancer Treatment

December 12, 2007 - Loma Linda University Medical Center (LLUMC), the first hospital-based proton treatment center in the U.S., has recently launched, a Web site designed to help patients understand and explore this treatment option -promoting not only the hospital's advanced offerings, but bringing greater attention to proton therapy itself.

In launching, LLUMC wanted to deliver the best possible Web experience and raise its visibility on the Internet to increase the number of new patients. Working with Earthbound Media Group (EMG), an interactive agency, and Interwoven, LLUMC utilized search engine optimization (SEO), Web analytics, and targeting to realize its vision of reaching as many patients as possible. officially launched in August with interactive content including streaming video and a virtual tour to help patients educate themselves and increase their comfort level with the proton therapy process. The Proton Treatment Center is now at the top of many relevant search rankings, and traffic has increased dramatically. In its first three weeks alone, the site saw an increase in daily unique visitors of 1,200 percent, a 20-fold increase in page views, and a 600 percent rise in traffic sources. As a result of this rapid success, LLUMC is transitioning much of its advertising budget from traditional media to the Web.

In the next phase of the project, EMG will roll out LLUMC's 2,000-page main Web site, a comprehensive resource offering virtual tours, syndicated health content, news, transactional tools, physician directories, and other features. The hospital also plans to roll out microsites similar to for its other specialized institutes, using many of the same technologies, processes, and strategies.

For more information:

Related Content

Sponsored Content | Videos | Proton Therapy | August 21, 2017
Mark Pankuch, Ph.D., director of medical physics at the Northwestern Medicine Chicago Proton Center, discusses the cl
MedStar Georgetown Proton Center Selects RayStation for Treatment Planning
News | Treatment Planning | August 17, 2017
August 17, 2017 — The proton center at MedStar Georgetown University Hospital will utilize RayStation for planning on
DOSIsoft Releases ISOgray Proton Therapy Treatment Planning System
Technology | Treatment Planning | August 15, 2017
DOSIsoft SA announced the official release, with CE marking, of ISOgray Treatment Planning System (TPS) release 4.3 for...
Eight Proton Therapy Centers Worldwide Adopt RayStation for Treatment Planning
News | Treatment Planning | July 21, 2017
RaySearch Laboratories reported that eight additional proton therapy centers worldwide have recently chosen RayStation...
IBA to Install Proton Therapy Facility at Inova Schar Cancer Institute
News | Proton Therapy | July 18, 2017
IBA (Ion Beam Applications S.A.) and Inova recently signed a contract for a two-room Proteus Plus proton therapy...
Proton International and Beaumont Health Open Michigan's First Proton Therapy Facility
News | Proton Therapy | July 17, 2017
Proton International (PI) and Beaumont Health recently opened the state’s first proton therapy center, offering the...
ASTRO Updates Insurance Coverage Recommendations for Proton Therapy
News | Proton Therapy | July 17, 2017
The American Society for Radiation Oncology (ASTRO) has issued an update to its recommendations for medical insurance...
IBA and Philips Step Up Commercial Collaboration in Brazilian Proton Therapy Market
News | Radiation Therapy | July 03, 2017
IBA and Philips announced in mid-June they are stepping up their combined effort for proton therapy in Brazil.
First Patient Treated With Pencil Beam Scanning at Institute Curie Proton Therapy Center
News | Proton Therapy | May 23, 2017
May 23, 2017 — IBA announced that the first patient has been treated with pencil beam scanning (PBS) technology at th
News | Radiation Therapy | May 16, 2017
Proton International announced the successful financing of a new state-of-the-art radiation therapy center and a...
Overlay Init