News | December 11, 2007

Interwoven Powers Patient-Engaging Web Site for Cancer Treatment

December 12, 2007 - Loma Linda University Medical Center (LLUMC), the first hospital-based proton treatment center in the U.S., has recently launched, a Web site designed to help patients understand and explore this treatment option -promoting not only the hospital's advanced offerings, but bringing greater attention to proton therapy itself.

In launching, LLUMC wanted to deliver the best possible Web experience and raise its visibility on the Internet to increase the number of new patients. Working with Earthbound Media Group (EMG), an interactive agency, and Interwoven, LLUMC utilized search engine optimization (SEO), Web analytics, and targeting to realize its vision of reaching as many patients as possible. officially launched in August with interactive content including streaming video and a virtual tour to help patients educate themselves and increase their comfort level with the proton therapy process. The Proton Treatment Center is now at the top of many relevant search rankings, and traffic has increased dramatically. In its first three weeks alone, the site saw an increase in daily unique visitors of 1,200 percent, a 20-fold increase in page views, and a 600 percent rise in traffic sources. As a result of this rapid success, LLUMC is transitioning much of its advertising budget from traditional media to the Web.

In the next phase of the project, EMG will roll out LLUMC's 2,000-page main Web site, a comprehensive resource offering virtual tours, syndicated health content, news, transactional tools, physician directories, and other features. The hospital also plans to roll out microsites similar to for its other specialized institutes, using many of the same technologies, processes, and strategies.

For more information:

Related Content

Tsuyama Chuo Proton Beam Center Treats First Patients With RayStation
News | Treatment Planning | August 27, 2018
Tsuyama Chuo Hospital in Okayama Prefecture, southwest Japan, has commenced clinical use of RayStation to plan pencil...
Videos | Proton Therapy | August 10, 2018
A discussion with Matthew Freeman, Ph.D., scientist at Los Alamos National Laboratory, New Mexico.
IBA Completes Installation of Two Proteus One Proton Therapy Systems in Japan
News | Proton Therapy | July 30, 2018
IBA (Ion Beam Applications S.A.) announced that they completed the first two installations of the Proteus One proton...
Lack of Insurance Coverage Delaying Proton Therapy Clinical Trials
News | Proton Therapy | July 12, 2018
Randomized clinical trials are the gold standard of cancer research and can shed light on whether innovative, new...
MedStar Georgetown University Hospital Now Clinical With RayStation and Hyperscan
News | Treatment Planning | July 05, 2018
MedStar Georgetown University Hospital in Washington D.C., has begun patient treatments using the RayStation treatment...
Proton Treatment System
Feature | Proton Therapy | July 03, 2018 | By Jeff Zagoudis
The Alliance for Proton Therapy Access (APTA) released a national report in late May revealing the heavy emotional and...
Beaumont Researchers Invent New Mode of Proton Treatment for Lung Cancer
News | Proton Therapy | May 31, 2018
Members of Beaumont Health’s proton therapy team presented research on a new treatment for patients with lung cancer at...
More Than 60 Percent of Patients Seeking Proton Therapy Initially Denied Coverage
News | Proton Therapy | May 25, 2018
The Alliance for Proton Therapy Access has released a national report revealing the heavy emotional and financial...
MedStar Georgetown Conducts World's First Hyperscan Proton Therapy Treatment
News | Proton Therapy | April 27, 2018
For the first time, cancer patients in the Washington, D.C. metropolitan region have access to proton therapy, now...
First Patient Treated on Mevion's S250i Proton Therapy System
News | Proton Therapy | April 05, 2018
Mevion Medical Systems announced the treatment of the first patient in the world on the Mevion S250i Proton Therapy...