News | September 27, 2010

Healthcare IT Developer Launches Marketing Initiatives


September 27, 2010 — A developer of healthcare IT solutions designed to optimize workflow through rich interoperability of healthcare systems has launched a marketing and public relation campaign to elevate awareness of the company and its position within the healthcare industry. KNB Communications will handle the campaign for Poiesis Informatics.

“We look forward to embarking on a new stage of business development, marketing and public relations,” said Claudine Martin, Poiesis president and cofounder. “Since beginning the company in 2007, we’ve built a strong customer base and are at an ideal position to expand our business and create a heightened awareness of our competitive advantage.”

Formally as part of the University of Pittsburgh Medical Center’s Radiology Informatics Department, and working under the direction of Dr. Paul Chang, the founding partners gained extensive experience in healthcare software development and professional services. By offering user-driven software design and development, Poiesis has been able to provide a customized and optimized solution to a growing customer base that includes some of the country’s top hospitals and healthcare organizations.

For more information, visit poiesisinformatics.com.

Related Content

HHS Extends Comment Period for Proposed Electronic Health Information Interoperability Rules
News | Electronic Medical Records (EMR) | April 19, 2019
The U.S. Department of Health and Human Services (HHS) is extending the public comment period by 30 days for two...
In a demonstration on the exhibit floor of the SBI symposium, Koios software identified suspicious lesions in ultrasound images

In a demonstration on the exhibit floor of the SBI symposium, Koios software identified suspicious lesions in ultrasound images. Photo by Greg Freiherr

Feature | Artificial Intelligence | April 19, 2019 | By Greg Freiherr
Commercial efforts to develop...
Atrium Health Debuts Amazon Alexa Skill to Help Patients Access Medical Care
News | Artificial Intelligence | April 18, 2019
Atrium Health patients will now be able to use Amazon’s electronic voice system Alexa to not only locate the nearest...
Oxipit Introduces Multilingual Support for ChestEye AI Imaging Suite
News | Artificial Intelligence | April 16, 2019
The CE-certified ChestEye artificial intelligence (AI) imaging suite by Oxipit is now available in seven European...
iCAD Appoints Stacey Stevens as President
News | Radiology Business | April 16, 2019
iCAD Inc. recently announced that Stacey Stevens has been named president. As president, Stevens will have expanded...
Radiology Publishes Roadmap for AI in Medical Imaging
News | Artificial Intelligence | April 16, 2019
In August 2018, a workshop was held at the National Institutes of Health (NIH) in Bethesda, Md., to explore the future...
Cambridge University Hospitals NHS Foundation Trust Implements Change Healthcare Enterprise Imaging
News | Enterprise Imaging | April 15, 2019
Change Healthcare successfully implemented its Radiology PACS (picture archiving and communication system), Image...
Sponsored Content | Videos | Information Technology | April 15, 2019
Vital Images has developed a strategy that allows its customers to capture revenues that are otherwise missed while b