News | July 23, 2006

MicroMaxx Receives 2006 IDEA Award

MicroMaxx ultrasound system from Sonosite was a recipient of the 2006 Industrial Design Excellence Awards (IDEA). The system was one of 106 award winners out of 1,494 applicants.
The IDEA awards are judged by a jury of 18 leading individuals in the design world. When reviewing, jurors focus on design innovation, benefit to the user and client/business, ecological responsibility, aesthetics and appeal.
"This year's winners shared a few things in common," remarked juror Robyn Waters, founder and president, RW Trend LLC. "The best of the best found a way to cut through the clutter and simplify product and message. The winning designers were able to tune into the hearts and the minds of the customer, not just into market trends, and deliver smart products that reframed entire categories."

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