October 19, 2009 - When Jack Cumming, Hologic Chairman and CEO, presided over the NASDAQ opening bell ceremony in New York City on
Thursday, October 1, 2009 at 9:30 a.m. (EST) for the fourth consecutive year to honor the National Breast Cancer Awareness Month, the company also kicked off the "Promise to Me" campaign.
The initiative is focused on increasing awareness of the importance of breast cancer screening and Hologic's funding of mammograms for underserved women. The American Cancer Society estimates more than 240,000 new cases of breast cancer are diagnosed in the U.S. each year, with one of eight women being inflicted with this deadly disease in her lifetime.
"These statistics are overwhelming and we remain deeply
committed to helping women worldwide who are afflicted by this dreadful disease," said Mr. Cumming. "Breast cancer screening programs and technologies, such as digital mammography, have gone a long way toward decreasing death rates from breast cancer and we will continue to do so not only with our current technology, but with the
introduction of ."
Hologic is a leader in digital mammography systems with over 5,000 Selenia systems shipped. Hologic also offers new technologies such as our 3-D Selenia Dimensions digital tomosynthesis system.
The focus of the Promise to Me campaign is to empower women to take ownership of their health, starting with scheduling an annual mammogram. Program details are available at www.promisetome.com. Through this initiative, Hologic has committed to support women who are unable to afford mammograms, and the company has done so through a partnership with Remote Area Medical (RAM), a non-profit, volunteer organization dedicated to bringing healthcare services to
underserved populations in remote areas in the U.S. and abroad.