News | June 03, 2007

Generic Medical Devices Announces U.S. Sales Force

June 4, 2007 — Generic Medical Devices, Inc., the first company to design, develop, manufacture and supply quality surgical products marketed at generic prices, recently announced the establishment of a U.S. Field Sales Team as the company begins to actively sell its family of generic devices and acquire new customers.

Following on the heels of FDA 510(k) clearance of the company's first two products, the Universal Circumcision Clamp and the Universal Surgical Mesh, GMD has completed the final stage of market preparation by hiring a highly experienced and motivated sales team charged with introducing low-cost, high-quality generic devices to the domestic healthcare system.

The Field Sales Team will be composed of four Regional Sales Directors who will manage a comprehensive network of Independent Sales Representatives and Distributors. Bruno T. Bisceglia, Jr. will direct the sales effort in the West, Rick Bingham will manage the Northeast, and Gerard Adams will provide the leadership in the Southeast. A fourth director in charge of the Central District will be named soon. Adams, Bingham, and Bisceglia bring a combined 88 years of healthcare sales experience to support the launch of the generic medical device industry.

"With FDA clearance of our first two products, domestic healthcare organizations are showing growing interest in GMD and we are excited about the opportunity to provide generic devices to new customers," said Ron Bromfield, vice president of Sales and Marketing

For more in formation visit: