FUJIFILM Goes Pink to Promote Breast Cancer Awareness

October 16, 2007 - FUJIFILM U.S.A. Inc. has announced a combined effort with Longs Drugs to promote breast cancer awareness throughout the month of October in more than 470 Longs Drugs in California, Hawaii and Nevada, supporting the National Breast Cancer Foundation’s (NBCF) mission to save lives through breast cancer education and programs that provide for the screening of underserved women.

The campaign began at the annual Longs Drugs LPGA Tournament in Danville, CA, which took place earlier this month. Approximately 60,000 people attended the Longs Drugs Challenge. The program aimed to motivate and drive over one million women to pledge to get a mammogram. Statistics show that for every 1,000,000 screening mammograms, 1,000 lives could be saved by the early detection of cancer.

All Longs Drug Stores will have a month-long floor display with Fujifilm QuickSnap Pink cameras that carry the Images of Health message. Fujifilm will make a financial contribution to the NBCF for every QuickSnap Pink camera sold at Longs Drugs stores. Packaging displays information on the program to point women and their families to the www.imagesofhealth.com Web site to pledge for their health and obtain the valuable mammography information and breast screening resources.

For more information: www.fujifilmusa.com