News | February 05, 2009

Franklin & Seidelmann Expands into Critical Access Hospital Market

February 5, 2009 - Franklin & Seidelmann Subspecialty Radiology (F&S) said it has further broadened its market penetration into the hospital sector with the addition of three new Critical Access Hospitals to its client roster: Barnes-Kasson Hospital, Susquehanna, PA; New Horizons Medical Center, Owenton, KY; and Syringa General Hospital, Grangeville, ID.

The challenge for a Critical Access Hospital (CAH), according to F&S CEO Scott Seidelmann, is providing uninterrupted, high quality radiology access in an area where 24/7 coverage is not always available or where it's not economically feasible to staff on-site subspecialty radiology expertise.

"The value of teleradiology is that you don't have to pay a radiologist to be here in a rural community," explained Kyle Kellum, manager of imaging services at Syringa General Hospital. "It's almost as if our F&S teleradiologists are here in the building, since they're able to answer immediately any question that one of our medical staff members might have on a radiology report they provided."

CAH facilities typically do not have large radiology staffs, so the full range of F&S services - implementation, workflow analysis, licensing, credentialing, and billing support - are particularly important to this sector of the hospital market. CAH administrators typically seek out services such as those provided by F&S in order to increase medical staff satisfaction, improve patient care, and generate additional referrals and revenue for their radiology departments.

Kellum added that in addition to improving patient care with more comprehensive reporting, his hospital is enjoying a boost in revenue thanks to the new F&S relationship.

"The reports come back detailed and always have recommendations for the physicians regarding steps that should be explored next for the best care of the patient, so physicians have been referring more of their patients to our radiology department," Kullum said. "Since beginning the F&S partnership, the hospital has doubled its MRI procedures; volumes across the board have shot up, with ultrasound up eight percent, CT up 21 percent and plain film up 11 percent, as examples."

For more information: www.franklin-seidelmann.com

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