Technology | October 06, 2009

Breast Cancer Campaign Taps into Twitter, Facebook

October 7, 2009 – In observance of the 25th annual Breast Cancer Awareness Month celebration in October, the Breast Preservation Foundation (BPF) has launched its annual “Million Friends” campaign to encourage one million Facebook and MySpace friends and Twitter followers to join the Foundation in raising awareness for skin-sparing mastectomy and breast cancer.

Despite the availability of advanced surgical techniques like skin-sparing mastectomy, breast cancer patients are still kept in the dark, continuing to undergo traditional mastectomies, resulting in needlessly disfiguring scars.

“Breast Cancer Awareness Month provides an opportunity to share our message globally so that breast cancer patients may be informed of all their surgical options,” said Joel Aronowitz, M.D., founder of the Breast Preservation Foundation and Clinical Chief of the Plastic Surgery Division at Cedars-Sinai Medical Center in Los Angeles.

“The ’Million Friends’ campaign will directly connect people and engage them in conversation through these popular social media channels, providing information to women who are or may face a breast cancer diagnosis and enabling them to consider all their surgical options for a better cosmetic outcome,” he added.

To become one of the million friends, Facebook fans may join the cause by searching keyword Breast Preservation Foundation or by accessing the link at www.breastpreservation.org. MySpace users can add Breast Preservation Foundation at http://www.myspace.com/breastpreservation. Twitter users can see the latest tweets and follow @DrAronowitz.

For more information: www.breastpreservationfoundation.org

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