Greg Freiherr, Industry Consultant
Greg Freiherr, Industry Consultant

Greg Freiherr has reported on developments in radiology since 1983. He runs the consulting service, The Freiherr Group.

Sponsored Content | Blog | Greg Freiherr, Industry Consultant | Information Technology| February 20, 2018

How Playing the Long Game Works for Philips and its Customers

Technologies such as Illumeo from Philips streamline workflow by performing tedious tasks that can slow the diagnostic process

Technologies such as Illumeo from Philips streamline workflow by performing tedious tasks that can slow the diagnostic process. Illumeo can automatically retrieve data and suggest software tools that the radiologist can use to interpret images. Its use can lead to improved collaboration among departments within the hospital and with referring physicians.

Imaging products and services have to help provide the highest level of diagnostic confidence possible, if healthcare providers are to transition successfully from volume- to value-based medicine. Kees Wesdorp, business group leader of Diagnostic Imaging at Philips, says the company is trying to do exactly that.

“It’s a big culture shift,” he said. “We have become very customer-centered in our approach to the decisions we make and the innovations we pursue.”

Exemplifying that approach is Philips’ IQon Spectral CT scanner, which routinely delivers true conventional images as well as allows the retrospective reconstruction of spectral results, when needed. Others include Illumeo, an intelligent assistant fueled by smart algorithms; PerformanceBridge, software that helps providers get the most from their resources; and consulting services that can be focused on specific questions.

 

Tapping Spectral CT When Needed

What makes this scanner unique is its detector technology, which simultaneously captures high- and low-energy photons. This allows the clinician to benefit from spectral results for every patient scanned, without having to decide upfront whether they will want or need spectral results. Additionally, data can be stored on the PACS for future review, if needed.

The IQon Spectral CT was installed in the emergency department at Hennepin County Medical Center in Minneapolis, Minnesota, to help clinicians make definitive diagnoses even when doing so is difficult. During times when a clinician needs more information than can be shown in a conventional CT image, the IQon provides spectral data that may prove useful.

Gopal V. Punjabi, M.D., chief of body imaging at Hennepin County Medical Center, recalls the case of a man who came to the ED complaining of severe abdominal pain. Six months of diagnostic exams, including endoscopy, had found nothing wrong. Spectral reconstructions from IQon data showed a cluster of tiny metastatic liver lesions, each less than a centimeter.

“We did not have to do a rescan,” Punjabi said. “We got all the information we wanted from that one scan.”

 

Illumeo Speeds The Read

To help with interpretations, a different commercially available product from Philips, Illumeo, automatically displays current images in the context of priors. Using smart algorithms, it also sifts through the patient’s electronic medical record, retrieving and displaying relevant clinical data that might help the radiologist with a diagnosis.

Illumeo provides contextually relevant analytic tools — like ones that measure or analyze blood vessels — that the radiologist can use to interpret images. The software anticipates what radiologists are likely to need and helps them focus on making the diagnosis.

Illumeo, which became commercially available in late 2016, applies “adaptive intelligence” (a Philips’ term used to describe a multitude of technologies including artificial intelligence). Illumeo can be harnessed to optimize workflow for the physician. This can lead to more confident diagnoses.

 

Playing The Long Game

Wesdorp says Philips is trying to understand the needs of providers and their patients not just in the near future but over the long haul. Advisory boards comprised of radiologists, administrators and technologists help the company develop practical products and services. Partnerships allow these products and services to be tested, refined and implemented to create the greatest value for health systems.

Last fall, Philips — via its PerformanceBridge Practice Assessment — gathered and analyzed data from two imaging centers to help its longtime Pennsylvania partner, Einstein Healthcare Network, decide which should house an MR scanner. The vendor has yet to be chosen. Philips is among several being considered. One thing is certain, however, according to Terence A.S. Matalon, M.D., chairman of diagnostic radiology at Einstein Healthcare Network in Philadelphia, Pennsylvania: “The complex analysis (provided by Philips) will be really very valuable for us in terms of guiding our decision about which site is most likely to be more economically fruitful.”

Meeting customer needs — whatever they are and wherever they occur — determines the success of Philips and its customers, according to Wesdorp. Solutions may involve products, services or both. “We are moving from selling equipment and boxes to offering integrated solutions,” he said.

The goal is to run Philips’ diagnostic imaging business not just profitably but well. That means partnering with customers to bring the full potential of imaging to health systems.

 

For more information about Philips Radiology Solutions, visit www.philips.com/radiology

 

Author’s note: Philips states that results from case studies are not predictive of results that might be obtained in other cases. Consequently, results obtained in other cases may vary.

Related Content

Partners HealthCare Chooses Visage 7 for Enterprise Imaging
News | Enterprise Imaging | January 18, 2019
Visage Imaging Inc. announced the signing of Partners HealthCare, the largest health system in Massachusetts, for...
Seamless Interoperability – Fact or Fiction? This webinar will show how Nemours Children’s Health System adoption of ScImage’s PICOM365 Enterprise PACS  improved workflow. The product will be highlighted at HIMSS 2019.
Sponsored Content | Webinar | PACS | January 17, 2019
This ScImage-sponsored ITN/DAIC webinar will be held at 2 p.m. Eastern time, Wednesday, Feb. 6, 2019.
NewYork-Presbyterian Hospital Partners With Philips for Health IT and Clinical Informatics
News | Enterprise Imaging | January 16, 2019
Philips announced that NewYork-Presbyterian Hospital has chosen to implement the company’s IntelliSpace Enterprise...
AI Approach Outperformed Human Experts in Identifying Cervical Precancer
News | Digital Pathology | January 10, 2019
January 10, 2019 — A research team led by investigators from the National Institutes of Health and Global Good has de
Artificial intelligence, also called deep learning and machine learning, was the hottest topic at the 2018 Radiological Society of North America (RSNA)) meeting.

Artificial intelligence was the hottest topic at the 2018 Radiological Society of North America (RSNA)) meeting, which included a large area with its own presentation therater set asside for AI vendors.

Feature | Artificial Intelligence | January 10, 2019 | Dave Fornell, Editor
Hands down, the hottest topic in radiology the past two years has been the implementation of...
Pacific Northwest VA Network Selects Carestream as Enterprise PACS Supplier
News | PACS | January 08, 2019
Carestream has been awarded a multimillion-dollar healthcare information technology (IT) contract for Veterans Affairs...
Sponsored Content | Videos | Flat Panel Displays | December 25, 2018
EIZO, which means image in Japanese, is a visual technology company that develops and manufactures high-end display s
Videos | Artificial Intelligence | December 21, 2018
Enhao Gong, Ph.D., founder of Subtle Medical, an artificial intelligence (AI) company that develops products to help
IMS Announces Integration of Cloud Image Viewing Platform With Google Cloud
News | Archive Cloud Storage | December 20, 2018
International Medical Solutions (IMS) recently announced it will provide Google Cloud account users with the ability to...