In July 2008, The MarkeTech Group (TMTG) launched imagePRO(TM) the first longitudinal opt-in panel of over 600 U.S.-hospital based imaging administrative directors and managers. ImagePRO members have agreed to participate in TMTG surveys and polls and have been carefully selected to accurately represent the hospital imaging market.
Over the past several months, TMTG polled the imagePRO panel twice (once in November 2008 and again in February 2009), regarding the economic crisis and its impact on imaging equipment purchasing and utilization patterns. While the overall outlook from imagePRO panel members is increasingly pessimistic, there still exists a sense that the climate will eventually turnaround.
The responses to the 2009 purchasing question (Exhibit A) show that imaging equipment purchase plans are projected to decrease significantly in 2009 when compared to the same plans for 2008. The vast majority of imagePRO panel members, 60.8 percent, now anticipate a decrease greater than 10 percent.
Because the imagePRO panel represents approximately 25 percent of the nation’s hospital imaging purchasing base, polls and surveys fielded with this panel are of extremely high quality in terms of reliability and market representativeness.
imagePRO is a registered trademark (TM).
For more information: www.themarketechgroup.com