September 30, 2010 — A Vision 2015 plan outlines Philips’ strategy to strengthen its leadership in the domain of health and well-being in the next five years. It builds on Vision 2010 gains; focuses on fueling growth, increasing brand preference and leadership in key markets, including healthcare.
Among its company-wide key priorities, Philips wants to be the preferred brand in health and well-being in the majority of the markets it operates in. As part of Vision 2015, the company set the following medium-term performance aspirations for the Philips group during the 2011-2015 period: Comparable annual sales growth on an annual average basis at least 2 percent higher than global gross domestic product; reported annual earnings before interest, taxes, amortization (EBITA) between 10 percent and 13 percent of sales; growth of earnings per share (EPS) at double the rate of comparable annual sales growth, and return on invested capital at least 4 percent above weighted average cost of capital.
June 24, 2026 
