Technology | November 20, 2006

IBA Molecular Demonstrates PET Education

Nuclear medicine products firm IBA Molecular displayed Empact, its new education marketing initiative for PET and PET/CT. Empact offers marketing tools specifically designed to target referring physicians and instructs users in effectively marketing PET.

The program is a collaboration among experts in the PET community to ensure that marketing professionals have the confidence to communicate with referring physicians about PET/CT imaging. Ideally, referring physicians will receive appropriate information on the proper utilization of PET/CT to best care for their patients.

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