April 21, 2008- The market for automated blood pressure measurement devices is set for robust growth and is projected to reach $793 million by 2010, according to Global Industry Analysts Inc.

The increase is driven primarily by rising levels of health awareness among the general population. Increasing healthcare costs are also expected to contribute significantly to the growth of self-care devices such as automated blood pressure devices, said the company.

Electronic hand-held blood pressure devices are automated blood pressure measuring devices used for measuring blood pressure at regular intervals, without causing inconvenience to the individualā€™s daily routine. Rising healthcare expenditure and rapidly aging population are key factors contributing towards a rise in demand for such devices, particularly in the developed regions of the world, said Global Industry Analysts. With growing environmental concerns related to the use of mercury-based traditional sphygmomanometers, developed nations have stepped up efforts to replace mercury devices with electronic blood pressure devices.

Rising proportion of overweight population and the growing numbers of elderly people enhance the risk associated with hypertension. The ability to monitor blood pressure levels at home allows patients to effectively manage hypertension. Consequently, the demand for digital blood pressure monitors for home environment is growing rapidly.

For more information: www.StrategyR.com


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