Greg Freiherr, Industry Consultant
Greg Freiherr, Industry Consultant

Greg Freiherr has reported on developments in radiology since 1983. He runs the consulting service, The Freiherr Group.

Blog | Greg Freiherr, Industry Consultant | December 07, 2012

RSNA Wags its Finger to Put Patients First

The top step I took to the 2012 RSNA exhibit halls at the McCormick Center in Chicago bore the RSNA theme “Patients First”.  Above my head, a circular banner asserted the same. While it was not so apparent in the past, putting patients first is nothing new. When has radiology ever put them second?

Over the last three decades just about every interview I’ve done with radiologists has been peppered with references to “image quality” and “outcomes”. But what the RSNA said this year was different. In the opening day address, “Putting patients first – rhetoric or responsibility”, RSNA president George S. Bisset, M.D., exhorted radiologists to re-examine their traditional relationship with patients and to make radiology procedures more patient friendly.

“It is in our best interest to make our procedures more patient-friendly and to observe care more often through the eyes of the patient rather than through our own," Bisset explained.

The tools do so are in hand. For years, Philips has been hawking its “Ambient Experience”, which revamps the scanning environment with soft lighting, relaxing video, and soothing music. GE uses a symbol of “caring hands” on its ultra-short wide bore MR scanners, which along with competitors’ wide bore and open scanners demonstrate how far we have come from the long, narrow cylinders of a decade ago. CT and nuclear scans have gotten dramatically shorter and their radiation exposure substantially less over the last few years. And more such patient-oriented technology is on the way.

At this last RSNA meeting, Philips and Siemens introduced interventional systems that promise to cut dose in some interventional procedures by more than 80 percent. Siemens introduced a point-of-care ultrasound scanner featuring wireless transducers that eliminate the cables that could snag equipment or contaminate a surgical field. GE unveiled a work-in-progress scanner, called Silent Scan, that can cut noise levels in the MR suite from a peak above 120 decibels to 76.

Over the last 30 years, radiologists have put patients first through their use of increasingly precise technologies, ones that have made diagnoses more accurate and patient management more precise. This is continuing, just as industry crafts tools to make radiology kinder and gentler.

It’s remarkable that these developments in patient comfort and safety have been gathering momentum just as radiology’s leadership builds the culture to use them. 

Related Content

Turkish Hospital Begins MR-Guided Radiation Therapy With Viewray MRIdian Linac
News | Image Guided Radiation Therapy (IGRT) | September 21, 2018
ViewRay Inc. announced that Acibadem Maslak Hospital in Istanbul, Turkey has begun treating patients with ViewRay's...
Siemens Healthineers Showcases New In Vivo and In Vitro Cardiovascular Solutions at TCT 2018
News | Ultrasound Imaging | September 21, 2018
At the 2018 Transcatheter Cardiovascular Therapeutics (TCT) conference, Sept. 21-25 in San Diego, Siemens Healthineers...
Philips Showcases Integrated Solutions for Cardiovascular Care at TCT 2018
News | Cardiac Imaging | September 20, 2018
At the Transcatheter Cardiovascular Therapeutics (TCT) annual meeting, Sept. 21–25 in San Diego, Philips is showcasing...
Siemens Healthineers Announces First Installation of Acuson Sequoia Ultrasound
News | Ultrasound Imaging | September 20, 2018
September 20, 2018 — Siemens Healthineers announced the first global installation of its newest...
LVivo EF Cardiac Tool Now Available for GE Vscan Extend Handheld Mobile Ultrasound
Technology | Cardiovascular Ultrasound | September 19, 2018
DiA Imaging Analysis Ltd. (DiA), a provider of artificial intelligence (AI)-powered ultrasound analysis tools,...
Exact Imaging Partners to Improve Prostate Cancer Detection With Artificial Intelligence
News | Prostate Cancer | September 19, 2018
Exact Imaging, makers of the ExactVu micro-ultrasound platform, has partnered with U.K.-based Cambridge Consultants to...
Acuson Sequoia
News | Ultrasound Imaging | September 12, 2018
Siemens Healthineers announced the first global installation of its newest ultrasound system, the...
Amar Kishan, M.D.

Amar Kishan, M.D.

News | Prostate Cancer | September 11, 2018
UCLA researchers have discovered that a combination of high doses of...
Sponsored Content | Whitepapers | Radiation Dose Management | September 10, 2018
It’s crucial for medical professionals to understand the radiation risk/ benefit balance of diagnostic imaging system
Videos | Radiation Therapy | September 07, 2018
A discussion with Ehsan Samei, Ph.D., DABR, FAAPM, FSPIE, director of the Duke University Clinical Imaging Physics Gr